Category Archives: Web design


simplicity is complex

Is what you see what you get?

Steve Jobs once said; design is not just what it looks like or feels like, it is how it works. Every user is different and so is every website or app. In many cases, the engagement and interactivity boils down to one thing; how user-friendly it looks and feels to your users. User experience (abbreviated as UX) is exactly that; how users feel while using with your digital product. It is why Apple became Apple. Even though they sell devices, the primary reason why people buy their phones, tablets and computers is because of the user experience. I have seen as young as a 1-year-old using an Apple device with ease; it’s amazing.

So, needless to say, user interface (UI) plays an important role in our daily lives. It is not just about making it user friendly, but taking it to the next level. It is about understanding who the users are, what are they looking for, how are they behaving and being able to design your website or applications accordingly. UX is more about intuition and emotional connection with the user. I believe simplicity is the most complex thing to do and clarity is the key to it. Below is a three step process you can follow to better user experience:

1. Identify

Two things you need to identify; who the user is and what device are they on. You may have different groups of users also. What is their demographics. What are their perceptions. Take the time to clearly identify the traits of your users.

2. Understand

Understand what are they looking for, what are their expectations, what are they use to. They will have different expectations on mobile devices and different on a personal computer. A 20-year-old user is likely to behave differently to a 40-year-old user. Take the time to understand their behaviour and what drives them.

3. Empower

Users feel comfortable when they feel they are in control. Empower them with functionalities. Keep the user interface simple and user-friendly. Don’t restrict users for the sake of it. Let the back-end programming do its bit. Guide them towards next actions by providing them visual feedbacks for each interaction. Anticipate their actions and try to make their life easy.

There is a reason, even after so many years, Google’s front page has just one simple search option in the centre of the page. Perception is reality and experience is everything. Keep your interface consistent throughout the website or app. Try to design to serve one primary purpose that the interface will help users achieve.

If you are looking to improve the user experience of your website or application, opt for our free 1-hour consultation to see how you ¬can¬ improve it.





I clicked a page and I bounced it…

Alright, don’t let that song get stuck in your head. Let’s talk about bounce rate this month. Bounce rate is one of the biggest thieves of your online dollars and you may not even know the amount of damage it might be doing to your business. I recently came across a website where the owner is spending thousands of dollars in advertisements and the bounce rate is nearly 80%. Imagine 80% of your hard earn money going in the drain! Can you imagine the cost they must be paying out of their pockets for each online lead? What if you were to half that rate? Wouldn’t that be great? I always say, a dollar saved is TEN dollars earned!
Continue reading I clicked a page and I bounced it…


Attention economy

Forget clicks – attention is the new currency

Yup, if you are still measuring your digital success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute. On a mobile device, it’s even less. We are being continuously overloaded with information and attention is now a scarce commodity. Welcome to the age of Attention Economy!

In this age of information overload, Attention economics is an approach that treats human attention as a scarce commodity.

Simply put, if you can’t keep someone’s attention on your website for more than 8 seconds, you have lost them, possibly to a competitor.

The digital and social media wave has changed the traditional marketing landscape significantly. There is a lot of noise out there. Many businesses are competing for the same audience. Our job is to cut through the noise and grab the audience’s attention.

Just getting attention is not enough though. The problem with Attention is that it’s not a very measurable activity. If someone says they are paying attention, doesn’t actually mean that they are paying a full attention. So, attention can only be measured by the next action taken by a user; which could be as simple as a decision to stay on a webpage and read what it has to offer. This is why attention is only the first step; the second piece of the puzzle is Engagement.

Attention and engagement go hand in hand. After successfully getting someone’s attention, you then need to keep them engaged to really make it worthwhile. Out of the millions of hours of free videos available online, the average length watched is only around 2.7 minutes. How long can you keep your users engaged?

After doing all that work, the battle is not yet won. The third piece in the puzzle is Retention. Once you have grabbed the attention and engaged them with your message, you must repeat this a few times before they buy from you. Traditionally, it use to take a minimum of 7 contacts for someone to buy your product or service. This number is more like 12 or 15 now a days depending upon the market you are in. The problem is most businesses give up after the 2nd or 3rd contact with their prospective audience and then they are back to square one.

If you would like to know about how you can use various digital strategies to grow your business, give me a call and we can discuss it over a¬ coffee.

Prepare your business to stand out from the crowd. Learn to catch attention of your audience. The more attention you get, the richer your business will get. Good thing is, not many people are doing it. So this is the time. Don’t wait. Be awesome!




Save your website from Mobilegeddon

Yes, it sounds a bit dramatic, but if your website is not mobile friendly, the latest Google algorithm could significantly affect your ranking on Google’s search engine. In Australia, over 90% of searches are done on Google. It’s never been more critical for websites to be mobile friendly. If you don’t do something about this now, it is likely to affect your website traffic and eventually your business.

Is my website mobile friendly?
To find out, open Google on your smartphone and search for your website name. Scroll down to organic search list – hopefully your website will be on the top of the list. Don’t click on the link. Just check the listing. You should have your business name in the first line, then your web-address and then a small description. In front of the description, if you don’t have ‘Mobile-friendly’ in front of your description, your website is not labelled as mobile friendly and that could affect your ranking.

What makes a website mobile friendly?

  • The text should be readable without zooming in on mobile devices
  • There should not be any horizontal scroll on the screen. (Vertical scroll is not a problem.)
  • It should address the typical mobile user experience. Links should be easily clickable using fingers.
  • You should not use any technologies such as Adobe Flash that are not readable on all types of mobile devices.
  • Also, check with your website developers to ensure that various JavaScripts on your website are mobile friendly. Otherwise, some features such as forms or image zoom will not work on mobile.

How much does it cost to make a website mobile friendly?
It really depends on your website, its functionalities and what path you take. A cheaper way to do it is to create a very small, mobile friendly version of your main website rather than the whole site. However, I would recommend creating a fully responsive website so that it serves your business better. Through Synapse, you can get a basic responsive 5 page website for just under $2500.

I can help you do the mobile-friendly test without charge. Please email your website link to [email protected]



Web design trends 2015

5 easy ways to improve your website in 2015

I trust that you have settled in to a refreshed rhythm of life after a nice Christmas break. I also hope you have written down some exciting goals for this year. If ‘growing business online’ is one of them, I can help. Here are the 5 easy ways to improve your website this year.

1) Create curiosity and interest

Use simple and powerful words and images to create interest about your core service or products in the first 8 seconds on your home page. Sliders can sometimes distract users. Make sure your primary message is conveyed without any interruption. Similarly, the description should resonate with your target market and inspire them to take action. Continue reading 5 easy ways to improve your website in 2015


mobile commerce

Take advantage of mobile commerce

The ecommerce and mobile commerce trend is continually growing in Australia. More than 75% of people choose mobile devices for the convenience factor.

Around 17% of Australians shop via their mobile devices. Most people keep their mobile devices close to them throughout the day. The natural progression is to buy goods and services via mobile, because it’s accessible, fast and convenient.

To take advantage of this trend, my advice is to start simple. Get a responsive website first. With the increase of mobile and tablet use in Australia and around the world, it is very important to optimise your website for mobile devices.

Speed is the key, customers have no tolerance for sites that take forever to load on their mobiles.

Secondly, make it easy for customer to make a payment. Just over 60% of all mobile purchases are for digital goods such as an app or music.

Have you thought about creating an app for your customers? Take advantage of the new trends and offer customers the opportunity to buy your product or service through their mobile and tablet devices. Resist the temptation to go overboard on these devices. Keep the user interface clean and clutter free. Simple call to action buttons work well the opportunities are limitless.

In the near future, near field communication (NFC) on mobile phones will pick up, where you can simply wave your mobile phone in front of the counter, accept the payment, and check out with ease.

There is also a huge growth in the acceptance of the eWallet concept around the world where your credit cards are securely stored. When checking out from an online store, you simply choose the card from which to pay. You won’t need to enter the credit card number as your eWallet takes care of the payment for you.

¬ New types of payment options are also gaining momentum.¬To succeed in these changing times, you need to embrace the technology ¬now.

Both ecommerce and mobile commerce are great ways to extend your product and services to a larger market or provide a value-added service to existing customers.

To find out how your business can take advantage of ecommerce and mobile commerce, book an obligation free 1 hour consultation. Call 1300785230 or send an email to [email protected]


landing page optimisation

Convert more through better landing pages

The goal of any online marketing or advertising is conversion. Small businesses spend hundreds and thousands of dollars on online advertisements to promote their products and services. Many of those adverts direct potential customers to the main website or a generic web page. The result is, poor lead conversion. Valuable leads are lost because of poor quality landing pages.

Here are some tips on how to improve your conversion rates using better quality landing pages.

Technically, a landing page is any web page that a visitor lands on after clicking through your search engine result or advertisement. Optimising those landing pages to ensure that a visitor converts into a lead is called landing page optimisation.

A good landing page is generally a dedicated web page focused on promoting a certain offer or campaign, with some kind of ‘call to action’ buttons and minimum escape links.

The idea is to let people know about your product or service and then encourage them to make a purchase or submit an enquiry. Landing pages are generally two types — click through pages and lead generation ¬pages.

Lead generation landing pages

Lead generation pages are the most common type of landing pages designed to generate leads. They are ideal for lead generation for near future or future sales. They will help you get visitors to the top tier of the sales funnel. You could use these for subscriber registrations, free trial/ service/sample/download, product launch etc.

In essence, good landing pages present a pitch to visitors in order to persuade them to make an enquiry or a purchase. Ensure there is measurable ‘call to actions’ on each landing page and use Google analytics or a similar tool to track performance.

If you are looking to optimise your web pages to better your conversion rate, opt for our free 1 hour consultation to get started.

Click through landing pages

Click throughs are landing pages that are placed just before the key conversion action page. You could use these to break the conversion cycle in two stages. They are ideal for ‘warming up’ the visitors to encourage them to proceed to the next or final stage of the sales life cycle. You could also use them for high-ticket products or services where you don’t want to intimidate your visitors at first with a ‘buy now’ button. This way you will have a better chance of conversion, after having generated enough interest. These pages will help you get visitors to the bottom tier of the sales funnel.