In one of my previous articles, I spoke to you about Attention Economy. Every business is out there trying hard to get your and your customers attention. Attention is the currency and there is way too much noise out there. There is a way to cut-through that and you guessed it right – it’s Relationship Marketing.
Relationship Marketing is as the word suggests; strategies for building long-term engagement with your customers to build loyalty and trust, rather than opting for short terms tactics just to make some sales.
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