All posts by Sam Gupta

About Sam Gupta

I am an entrepreneur and a believer of 'follow your heart' concept. I believe in truth & integrity and in doing the right thing. I believe in doing things for the greater good and in solving problems – great and small. My passion is to help businesses make the most of the web-technologies. I love helping organisations improve their revenue, save cost, automate business processes and improve productivity across the board. To discuss how your organisation can do better online, drop me a line and we can discuss over a call or a coffee. Have a great day! Sam

 

How to generate leads

How to generate leads?

Unless you are selling via your website, be it products or services, the most crucial function of your website is likely to be lead generation. Even if you are selling online, lead capturing is still the second most vital function of your website. If you are a business that is spending money on any kind of advertising or marketing, your aim is simple; to generate leads. What people don’t realise is that there is a science behind attracting and capturing quality leads.
Continue reading How to generate leads?

 

 

 

Social Media Impressions

Facebook Impression – make one or buy some

IMPRESSION

Make one or Buy some!

Create a facebook posts that will make an impression on your audience, something that can grab their attention and stir their curiosity. Boring posts on social media is a hard-sell and expensive. It doesn’t mean you shouldn’t promote the post and buy more impressions, but wouldn’t it be better that you get some organic shares, comments and likes mileage out of your boost? Need help? Give us a buzz.

 

 

simplicity is complex

Is what you see what you get?

Steve Jobs once said; design is not just what it looks like or feels like, it is how it works. Every user is different and so is every website or app. In many cases, the engagement and interactivity boils down to one thing; how user-friendly it looks and feels to your users. User experience (abbreviated as UX) is exactly that; how users feel while using with your digital product. It is why Apple became Apple. Even though they sell devices, the primary reason why people buy their phones, tablets and computers is because of the user experience. I have seen as young as a 1-year-old using an Apple device with ease; it’s amazing.

So, needless to say, user interface (UI) plays an important role in our daily lives. It is not just about making it user friendly, but taking it to the next level. It is about understanding who the users are, what are they looking for, how are they behaving and being able to design your website or applications accordingly. UX is more about intuition and emotional connection with the user. I believe simplicity is the most complex thing to do and clarity is the key to it. Below is a three step process you can follow to better user experience:

1. Identify

Two things you need to identify; who the user is and what device are they on. You may have different groups of users also. What is their demographics. What are their perceptions. Take the time to clearly identify the traits of your users.

2. Understand

Understand what are they looking for, what are their expectations, what are they use to. They will have different expectations on mobile devices and different on a personal computer. A 20-year-old user is likely to behave differently to a 40-year-old user. Take the time to understand their behaviour and what drives them.

3. Empower

Users feel comfortable when they feel they are in control. Empower them with functionalities. Keep the user interface simple and user-friendly. Don’t restrict users for the sake of it. Let the back-end programming do its bit. Guide them towards next actions by providing them visual feedbacks for each interaction. Anticipate their actions and try to make their life easy.

There is a reason, even after so many years, Google’s front page has just one simple search option in the centre of the page. Perception is reality and experience is everything. Keep your interface consistent throughout the website or app. Try to design to serve one primary purpose that the interface will help users achieve.

If you are looking to improve the user experience of your website or application, opt for our free 1-hour consultation to see how you ¬can¬ improve it.

 

KISG - Keep It Simple Genius

Keep It Simple Genius

Leonardo da Vinci once said;

Simplicity is the ultimate sophistication.

The same applies to the User Experience when you are designing anything. Every user is different and so is every website or app. In many cases, the engagement level boils down to one thing; how user-friendly it looks and feels to your users. User experience (abbreviated as UX) is exactly that; how users perceives the experience to be, while using with your digital product. It is why Apple became Apple. Even though they sell devices, the primary reason why people buy their phones, tablets and computers is because of the user experience. I have seen as young as a 1-year-old using an Apple device with ease; it’s amazing. User Interface ultimately dictates the user interaction.

Simplicity is not that simple, it’s a complex algorithm. It’s hard for us humans to let to our control. It’s hard to trust our instincts. The fear of failure is hard to avoid. It takes courage.

User interface (UI) plays an important role in our daily lives. It is not just about making it user friendly, but taking it to the next level. It is about understanding who the users are, what are they looking for, how are they behaving and being
able to design your website or applications accordingly. UX is more about
intuition and emotional connection with the user. I have found simplicity to be the most complex art and clarity is the key to it.

Forget the KISS formula. They got it wrong. It was supposed to be KISG for Keep It Simple Genius!

 

Digital Strategy Canberra

How to craft your digital strategy?

I hope you had a lovely Christmas and New Year break. New year brings new excitement, new dreams and renewed vision. Digital Strategy can be a primary vehicle to achieve your business vision. Many set goals every year, success however comes to those who act. This article can help you model your digital strategy this year.

Step 1: To build a solid strategy, an absolute clarity of goals is essential. The goals need to be SMART i.e. Specific, Measurable, Achievable, Realistic and Time-bound goals. Secondly, you need to allocate resources for your goals. For example; who will be responsible for what, the budget, time allocations etc. Thirdly, what worked for others may not work for you. Have some past data, old experiences, reference points or benchmarks ready so that you can use them to choose the right strategy for your business. Start by writing down your goals for each area of your business.

Step 2: Now, work out the different ways you can use to reach these goals. If increasing sales is one of your goals, you can do it either by increasing new sales or by increasing average order amount (upsell) or by increasing frequency of purchase. If you choose to increase the new sales, you will need more leads. Lead generation can be done via paid search engine advertising or search engine optimisation (SEO) or social media engagement. What is the most efficient channel for you? You don’t have to choose one verses the other. You can use a combination of them to help you achieve your goals on time on budget.

Step 3: Start to put together a set of strategies for each goal. For example, a strategy for lead generation will be different to a strategy for customer engagement. Choose the target segment, the relevant platforms (Facebook, Google etc) and the targeting techniques. Tie everything back to your measurable goals.

Step 4: Do the analysis based on the past experiences and benchmarks to choose or prioritise your strategies. Sometimes, you may want to put a Plan A & Plan B type scenario. Know the difference between a strategy and a tactic. Tactics are used for short term goals that are generally small and independent. Strategy is a holistic, long-term and sustainable approach. A combination of the two can be used to create your overall digital strategy.

Step 5: Make a decision and commit to the chosen strategies for your goals. You don’t have to be right all the time. You can review your plan every quarter to make sure your resources are used efficiently. Define KPI’s (Key Performance Indicators) to track the performance of each strategy. Don’t try to use ‘set and forget’ type strategy.

Crafting a digital strategy may sound like a lot of work, but you can keep it simple. Start with one goal and go from there. You will be surprised how easily it unfolds itself once you start working on it. Let me know if I can be of any help.

I wish you a very successful and rewarding year ahead.

 

 

 

Canberra Web design, Web development, Ecommerce, SEO Canberra