All posts by Sam Gupta

About Sam Gupta

I am an entrepreneur and a believer of 'follow your heart' concept. I believe in truth & integrity and in doing the right thing. I believe in doing things for the greater good and in solving problems – great and small. My passion is to help businesses make the most of the web-technologies. I love helping organisations improve their revenue, save cost, automate business processes and improve productivity across the board. To discuss how your organisation can do better online, drop me a line and we can discuss over a call or a coffee. Have a great day! Sam

 

i-clicked-a-page-and-i-bounced-it

I clicked a page and I bounced it…

Alright, don’t let that song get stuck in your head. Let’s talk about bounce rate this month. Bounce rate is one of the biggest thieves of your online dollars and you may not even know the amount of damage it might be doing to your business. I recently came across a website where the owner is spending thousands of dollars in advertisements and the bounce rate is nearly 80%. Imagine 80% of your hard earn money going in the drain! Can you imagine the cost they must be paying out of their pockets for each online lead? What if you were to half that rate? Wouldn’t that be great? I always say, a dollar saved is TEN dollars earned!
Continue reading I clicked a page and I bounced it…

 

Attention economy

Forget clicks – attention is the new currency

Yup, if you are still measuring your digital success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute. On a mobile device, it’s even less. We are being continuously overloaded with information and attention is now a scarce commodity. Welcome to the age of Attention Economy!

In this age of information overload, Attention economics is an approach that treats human attention as a scarce commodity.

Simply put, if you can’t keep someone’s attention on your website for more than 8 seconds, you have lost them, possibly to a competitor.

The digital and social media wave has changed the traditional marketing landscape significantly. There is a lot of noise out there. Many businesses are competing for the same audience. Our job is to cut through the noise and grab the audience’s attention.

Just getting attention is not enough though. The problem with Attention is that it’s not a very measurable activity. If someone says they are paying attention, doesn’t actually mean that they are paying a full attention. So, attention can only be measured by the next action taken by a user; which could be as simple as a decision to stay on a webpage and read what it has to offer. This is why attention is only the first step; the second piece of the puzzle is Engagement.

Attention and engagement go hand in hand. After successfully getting someone’s attention, you then need to keep them engaged to really make it worthwhile. Out of the millions of hours of free videos available online, the average length watched is only around 2.7 minutes. How long can you keep your users engaged?

After doing all that work, the battle is not yet won. The third piece in the puzzle is Retention. Once you have grabbed the attention and engaged them with your message, you must repeat this a few times before they buy from you. Traditionally, it use to take a minimum of 7 contacts for someone to buy your product or service. This number is more like 12 or 15 now a days depending upon the market you are in. The problem is most businesses give up after the 2nd or 3rd contact with their prospective audience and then they are back to square one.

If you would like to know about how you can use various digital strategies to grow your business, give me a call and we can discuss it over a¬ coffee.

Prepare your business to stand out from the crowd. Learn to catch attention of your audience. The more attention you get, the richer your business will get. Good thing is, not many people are doing it. So this is the time. Don’t wait. Be awesome!

 

 

digital strategy canberra

Results driven digital strategies, Canberra

Direction is so much more important than speed – many people are going nowhere fast. Many business owners fail to really look at the strategic direction of their business on a regular basis. With time and pressure of running a small business, goals often become blurry. Thinking strategically, takes time and patience – which is often the last thing a business owner has. In no time, business starts heading in the not-so-right direction. It becomes like a car with the misaligned wheels, you put all your energy into holding the wheels straight. Without thinking holistically & strategically, you change one of the wheels to a wrong size one; either too big or too small. This happens more often in the business than you think. Continue reading Results driven digital strategies, Canberra

 

 

 

mobilegeddon

Save your website from Mobilegeddon

Yes, it sounds a bit dramatic, but if your website is not mobile friendly, the latest Google algorithm could significantly affect your ranking on Google’s search engine. In Australia, over 90% of searches are done on Google. It’s never been more critical for websites to be mobile friendly. If you don’t do something about this now, it is likely to affect your website traffic and eventually your business.

Is my website mobile friendly?
To find out, open Google on your smartphone and search for your website name. Scroll down to organic search list – hopefully your website will be on the top of the list. Don’t click on the link. Just check the listing. You should have your business name in the first line, then your web-address and then a small description. In front of the description, if you don’t have ‘Mobile-friendly’ in front of your description, your website is not labelled as mobile friendly and that could affect your ranking.

What makes a website mobile friendly?

  • The text should be readable without zooming in on mobile devices
  • There should not be any horizontal scroll on the screen. (Vertical scroll is not a problem.)
  • It should address the typical mobile user experience. Links should be easily clickable using fingers.
  • You should not use any technologies such as Adobe Flash that are not readable on all types of mobile devices.
  • Also, check with your website developers to ensure that various JavaScripts on your website are mobile friendly. Otherwise, some features such as forms or image zoom will not work on mobile.

How much does it cost to make a website mobile friendly?
It really depends on your website, its functionalities and what path you take. A cheaper way to do it is to create a very small, mobile friendly version of your main website rather than the whole site. However, I would recommend creating a fully responsive website so that it serves your business better. Through Synapse, you can get a basic responsive 5 page website for just under $2500.

I can help you do the mobile-friendly test without charge. Please email your website link to support@synapseworldwide.com.