The process of tweaking a website to help attain better ranking is known as ‘Search Engine Optimisation’ and is commonly referred as ‘SEO’. Here is a quick checklist to help you with SEO:
- Choose your keywords carefully; remember quality not quantity.
- Make sure your keywords are properly listed on your webpages. Do not try to target too many keywords for one page. Start with 2-3 keywords per page.
- If you are using a content management system and manage the website yourself, don’t forget to change the meta-tags for each page. If you have static website, check with your developers to ensure that correct meta-tags are applied on all pages of your website.
- Check with your developers that they have given attributes to all images on your website.
- For any site with 7 or more pages, sitemap is essential. This is especially required for all CMS based websites.
- Add something new to the website at least twice a month. The more the better. Accordingly ask for a regular search engine submission service from your web developers so that they can submit the site on search engines at least every quarter.
- Make sure your business is listed on Google Places (Google Map) and other local directories.
- Ask other websites to link back to your website. Remember, quality is preferred over quantity.
- Have a good social media linkage. Give your website links in your twitter, facebook or blogs.
- Every six months get comprehensive SEO analysis done for your website. Use the findings to keep improving your website.
