Gaining a high search engine ranking is one of the constant challenges faced by business. Especially how do you ensure that your business appears before your competitors on search engines such as Google? The answer is search engine optimisation or SEO as it is commonly known. A professional SEO service involves analysing and fine-tuning more than 100 factors that affect your website’s ranking on search engines. Aside from the professional SEO tune-up, there are five key factors that will help your search engine ranking.
Content, content, content
I can’t stress enough the importance of having great website content. Quality, keyword rich content will help your website gain a high ranking on search engines. If a copywriter helps develop the content of your website, make sure that the content is not just built for search engines but it’s also interesting and informative for website visitors. Attracting website traffic is one thing. Your content will need to work in such a way that visitors to your site will become customers.
Meta tags/meta data
Meta data alone doesn’t help with search engine ranking. But combine it with good content and you’re onto a winner. Choose your keywords carefully and then build your content.
Build-up incoming links from other websites. Ask your suppliers or partners or supporting companies within your industry to link back to your website. Also gain links from the various social media websites. The general rule of thumb is, the more websites that link to your website, the better it is. However, the quality of the links is more important than the quantity. You will get better results when you exchange links from highly ranked websites or websites with high traffic.
Professionally designed websites
Building a basic website is easy. There are many tools available on the internet that can help you build a website even for FREE. However, a website design or development company is more likely to provide a search engine friendly website.
Search engines such as Google take pride in presenting results to their users fast. When search engine robots are crawling through your web pages, it’s important they can retrieve content quickly. Server speed will also help you gain a higher SEO ranking. Make sure your website is hosted on a good server. Avoid hosting your website on an office network unless you have a really good network infrastructure.
SEO is here to stay and very much part of how businesses compete for customers. So it is worth spending time thinking about how your business can improve its SEO ranking.