Step three in achieving your online goals is to execute your e-Strategy.

By now, you will have a clear picture of what your online goals are and it’s time to start implementing your plans. Your website developers will begin by building the design concepts. One of your key decisions will be to finalise the design of your home page and other internal pages of your website.

Then you will build the content of each page or section of your website. In the planning phase, you will have established three to five most important keywords for your website. Wherever possible, incorporate the selected keywords in the text. Keep the language of your website simple and easy to read.
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It’s now time to take step two in achieving your online goals – planning and achieving the e-Strategy.

Planning and preparing the e-Strategy
Your e-Strategy is the map to achieving your online goals. Remember to keep the findings of your needs analysis top-of-mind while preparing your e-Strategy. It’s useful to brainstorm with your web-developer at this point to map out your ideas.
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Last month, I wrote about the five steps to achieving your online goals. I’ll now look at the steps in detail.

Step one: needs analysis
To build a good website, you’ll need to have a thorough understanding of your current and future business needs. It may seem quicker and easier to go for a generic website package but you won’t reap the benefits that a custom-made website delivers to business.
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