Category Archives: Web design

 

Are you ready for Google Buzz?

Okay, I know what you are thinking. Just when you thought you were finally getting your head around all these social networking sites such as Facebook, Twitter, and MySpace, you are now hit with the a new tool in the online arena:
Google Buzz. For those of you, who use Gmail, you will already noticed
Google Buzz appearing on your screen.
It’s that little Google coloured talk bubble..
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iPod, iPhone and now iPad – Is Apple up for a hat-trick?

Mid-last year, I switched my long-lasting loyalty with Nokia to iPhone 3GS and have never looked back. Except for the battery life, so far I love almost everything about the iPhone. If you have an iPhone, I bet you love it too. Now, Apple has launched a new product in the market called ‘iPad’.
iPad is a portable device, which performs many key features of a computer, but is not quite a computer. It is about 9.5” high and 7.5” wide; similar to a notepad. It is not in the same space of a laptop or a tablet computer. It sits nicely between an iPhone and a laptop. It’s slim and only 0.73kg in weight. There is no mouse, no keyboard. Its multitouch LED screen has an inbuilt touch keyboard. It has been simplified to do those regular daily tasks, such as checking emails, browsing the web, interacting in the social media space (facebook, twitter, chat), playing games, and browsing photos and videos.
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Boost efficiency through your website

You can increase business efficiency, save costs and improve customer and employee satisfaction through business process automation which can be integrated with your website. Why not use online technology to replace many manual tasks or processes and transform your business to work more efficiently. Below are some examples of business process automation.
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Gain a high search engine ranking

Gaining a high search engine ranking is one of the constant challenges faced by business. Especially how do you ensure that your business appears before your competitors on search engines such as Google? The answer is search engine optimisation or SEO as it is commonly known. A professional SEO service involves analysing and fine-tuning more than 100 factors that affect your website’s ranking on search engines. Aside from the professional SEO tune-up, there are five key factors that will help your search engine ranking.
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Website basics – where to start?

If you don’t have a website and would like to know where to start, here’s how to start a website.

1. Domain name
First, you need a domain name for your website. This is just like registering a name for the internet. For example ‘www.yourbusinessname.com.au’. To register an Australian domain name for your business, you need to have a business name or company registered. If you have selected a website development company, then they should be able to organise this for you.
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Achieve your online goals

You’re nearly there – the last step in achieving your online goals is through e-Marketing and continuous improvement.

It doesn’t matter how good your website is, it won’t deliver you 100% results unless you combine appropriate online and offline marketing efforts. As a starting point, spread the word about your new website to existing customers and other stakeholders.

In terms of e-Marketing, there are many avenues. First, let’s look at organic search engine listing and pay per click marketing.
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Achieve your online goals

The fourth step towards achieving your online goals is evaluation and fine-tuning.

Know what you are evaluating. Many people calculate the ‘number of hits’ when evaluating websites. Website hits are the number of requests made to a website/server. Any image, object or type of file accessed is counted as a hit. Rather than calculating hits to your website focus on the ‘number of visits’. A visit is made-up of a number of hits. It is calculated based on number of times your web-page was viewed over a browser.
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