What an idea! It is one of those things: you won’t know what you were missing until you see it.
In September, Mark Zuckerberg launched ‘Timeline’ along with social app for music and videos, new facebook profile layout and a bunch of other features. Sadly, the updates are yet to be rolled out here in Australia at the time of writing this article. So, although I haven’t used it myself, I just can’t wait to get my hands on it.
It will provide your marketing team a great platform to manage brands. From the time your business was incorporated, to the present date, you can put all about your business on one page.
So what is Timeline? Facebook created a vertical timeline starting from the top, being the present to as far back as you would like to go in the timeline. From your birth to various milestones of your life, this app really allows you to tell the story of your life on a single page. You can add photos, videos, events and even other apps to your timeline. Small unimportant updates will auto-hide on the time line and significant ones such as birthday parties, will be more prominent. You can mark items as ‘featured’ if you like. In simple words, it allows you to express yourself better on your profile page.
I think this is going to be HUGE for businesses, brands and celebrities. It will provide your marketing team a great platform to manage brands. From the time your business was incorporated, to the present date, you can put all about your business on one page. Add corporate or community events your business was involved in, add promotions you run, trade shows you may have attended, change of location, feature awards you may have won, Christmas party photos and pretty much any milestones of your business. The possibilities are endless!
Privacy concerns? For personal use, be careful what you make public. For business pages, it is up to you how you wish to share information with your fans and public. For photos and videos, be sure to take everyone’s consent first.
If you want to find out more about Facebook Timelines, visit http://www.facebook.com/about/timeline. Let’s hope we get to see Facebook rollout timelines before this Christmas. Let me know what you think of it anyway and have a nice day.
