Category Archives: Digital Strategy

 

digital economy

5 must–have productivity apps

Nearly every small business owner can benefit from using various mobile and web applications to improve productivity, save costs and make life easy for themselves.

Try out the following apps to make a difference in your business today. Most of these apps are free to use with limited features, so you can try before you buy.

File sharing and storage

Dropbox, Copy and Hightail are excellent cloud storage and file sharing facilities. Files are securely accessible from any device. It’s a great way to keep a backup of files on the cloud. ‘Copy’ and ‘Hightail’ offer similar product at a better price, but try them out and see which ones you like.

Bookmarking and notekeepers

Evernote is a clean, beautiful note-keeping app and a great way to share know-how within any organisation. It allows users to share ideas and create to-dos list etc. The best thing about Evernote is that it allows you to keep personal and business notes separate but you only have to go to one app for everything.

Pocket is another brilliant bookmarking app. Whenever you find a great article, video or image, use this app to keep it on file and access from anywhere.

Projects/task management

Trello is a very simple and easy to use app. You can create projects/ boards, set deadlines, gather ideas and opinions, assign tasks, track progress, maintain history and collaborate with other team members. Give it a go, it’s good.

Infographics

Infographics have become a popular way to tell a story. It’s a great way to illustrate complex pieces of information. A well designed infographic can gain popularity much faster than an article. Using interesting infographics, you can tell a story or make an argument. It is easy to get user’s attention, it’s quick to read through and users are more likely to share it. Try Visual.ly, Easel.ly or infogr.am.

Newsfeed readers

In today’s world, every business person needs to keep themselves up to date with the latest news and trends in the industry. THere are the two apps that can help you organise the information beautifully; Flipboard and Feedly. You can search and subscribe to magazines of your interest and your own social media feeds. Personally, I love using Flipboard, my day starts with this, but its only available on tablet and mobile devices. Feedly on the other hand can be accessed via desktop ¬also.

If you are looking to improve your productivity and reduce costs, try our free 1 hour consultation to get started.

 

 

 

7 Steps to SEO

The process of tweaking a website to help it attain better organic ranking on the search engines is known as ‘Search Engine Optimisation’ and is commonly referred to as ‘SEO’. Here is a quick 7 point checklist to help you with basic SEO:
1. Formulate a digital strategy for your business. Analyse and choose your keywords accordingly. Be careful, what you think people are searching for and what people are actually searching for could be two different things.
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digital economy

Your business and digital economy

The way we did business 25 years ago is very different to today, and to what it will be in the next 25 years. The world and the economic landscapes are changing fast. Many of the traditional ways are no longer applicable. To put it simply, digital economy is based on the online trades and consumption of goods and services over internet. Let us analyse a few numbers on this. About 94% of Australians have access to internet and about 10 million Australians purchased something online last year. Australian eCommerce could reach about $39 billion this year. It comes to around $3500 per person online every year, which is only a fraction of our yearly earnings. This number is only going to grow as infrastructures improve. The question is, how is it affecting your business today and what is your strategy for the future?
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inspired canberra

Take the time to be inspired!

I love Canberra. I moved here about 13 years ago and believe Canberra businesses have a lot of potential. I would love to share something that inspired me recently.

As business owners, we all get busy with our day to day running of the business and lose focus from the bigger picture. Last few months, I was thinking deeply about ways to expand the business and get higher satisfaction as an entrepreneur. So, I took nearly the whole week off to attend this highly inspirational National Achievers Congress in Sydney with my wife. It had some eminent speakers such as Donald Trump, Anthony Robbins, Robert Kiyosaki and many others. It was an amazing experience.
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Google+ You – will you click?

In an effort to get a bigger piece of the Social Media pie, Google announced a new service called Google Plus. Apparently, popularity of facebook has now started to hurt Google a little and with the failure of Google Buzz which was launched in early 2010, it seems that Google is now getting desperate. ‘Buzz’ wasn’t the only failure of the search giant. Google placed a lot of hope on ‘Orkut’ few years back, but it failed. Google also tried to buy facebook, but the offer was turned down by facebook.

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Keeping pace with WWW in 2011

Let me introduce the elephant in the room. Last year Australia’s internet users grew to more than 17 million and approximately 9.5 million Facebook users. Eighty per cent of Australians are now using the Internet. More often than not, customers will check out your website before they do any business with you. But, when it comes to improving websites, we don’t always know where to start or what to fix. So, let me share my three golden rules for websites.

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Website basics – where to start?

If you don’t have a website and would like to know where to start, here’s how to start a website.

1. Domain name
First, you need a domain name for your website. This is just like registering a name for the internet. For example ‘www.yourbusinessname.com.au’. To register an Australian domain name for your business, you need to have a business name or company registered. If you have selected a website development company, then they should be able to organise this for you.
Continue reading Website basics – where to start?