Marketing initiatives must return at least 100% of the money spent. Return on Investment (ROI) should be calculated based on various KPI’s. Website, social media or any digital marketing is no exception.
If your KPIs are not being met, you need to change something.
Just because someone visits your website doesn’t mean they are ready to buy. Your sales life cycle will vary depending upon the nature
of your business. However, one thing is evident in the recent times; the old style of advertising is just not working anymore. Customers now-a-days do their research before they buy. It is no longer about ‘bombarding people with heaps of advertising and they will buy’ idea. There are just too many options out there and customers are becoming an expert in ignoring you. Simply put, the old style sales model is broken. So, what’s the alternative?