Category Archives: Digital Strategy

 

Digital Strategy Canberra

How to craft your digital strategy?

I hope you had a lovely Christmas and New Year break. New year brings new excitement, new dreams and renewed vision. Digital Strategy can be a primary vehicle to achieve your business vision. Many set goals every year, success however comes to those who act. This article can help you model your digital strategy this year.

Step 1: To build a solid strategy, an absolute clarity of goals is essential. The goals need to be SMART i.e. Specific, Measurable, Achievable, Realistic and Time-bound goals. Secondly, you need to allocate resources for your goals. For example; who will be responsible for what, the budget, time allocations etc. Thirdly, what worked for others may not work for you. Have some past data, old experiences, reference points or benchmarks ready so that you can use them to choose the right strategy for your business. Start by writing down your goals for each area of your business.

Step 2: Now, work out the different ways you can use to reach these goals. If increasing sales is one of your goals, you can do it either by increasing new sales or by increasing average order amount (upsell) or by increasing frequency of purchase. If you choose to increase the new sales, you will need more leads. Lead generation can be done via paid search engine advertising or search engine optimisation (SEO) or social media engagement. What is the most efficient channel for you? You don’t have to choose one verses the other. You can use a combination of them to help you achieve your goals on time on budget.

Step 3: Start to put together a set of strategies for each goal. For example, a strategy for lead generation will be different to a strategy for customer engagement. Choose the target segment, the relevant platforms (Facebook, Google etc) and the targeting techniques. Tie everything back to your measurable goals.

Step 4: Do the analysis based on the past experiences and benchmarks to choose or prioritise your strategies. Sometimes, you may want to put a Plan A & Plan B type scenario. Know the difference between a strategy and a tactic. Tactics are used for short term goals that are generally small and independent. Strategy is a holistic, long-term and sustainable approach. A combination of the two can be used to create your overall digital strategy.

Step 5: Make a decision and commit to the chosen strategies for your goals. You don’t have to be right all the time. You can review your plan every quarter to make sure your resources are used efficiently. Define KPI’s (Key Performance Indicators) to track the performance of each strategy. Don’t try to use ‘set and forget’ type strategy.

Crafting a digital strategy may sound like a lot of work, but you can keep it simple. Start with one goal and go from there. You will be surprised how easily it unfolds itself once you start working on it. Let me know if I can be of any help.

I wish you a very successful and rewarding year ahead.

 

Attention economy

Forget clicks – attention is the new currency

Yup, if you are still measuring your digital success with the number of clicks, you are doing it wrong. Our (human beings) average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute. On a mobile device, it’s even less. We are being continuously overloaded with information and attention is now a scarce commodity. Welcome to the age of Attention Economy!

In this age of information overload, Attention economics is an approach that treats human attention as a scarce commodity.

Simply put, if you can’t keep someone’s attention on your website for more than 8 seconds, you have lost them, possibly to a competitor.

The digital and social media wave has changed the traditional marketing landscape significantly. There is a lot of noise out there. Many businesses are competing for the same audience. Our job is to cut through the noise and grab the audience’s attention.

Just getting attention is not enough though. The problem with Attention is that it’s not a very measurable activity. If someone says they are paying attention, doesn’t actually mean that they are paying a full attention. So, attention can only be measured by the next action taken by a user; which could be as simple as a decision to stay on a webpage and read what it has to offer. This is why attention is only the first step; the second piece of the puzzle is Engagement.

Attention and engagement go hand in hand. After successfully getting someone’s attention, you then need to keep them engaged to really make it worthwhile. Out of the millions of hours of free videos available online, the average length watched is only around 2.7 minutes. How long can you keep your users engaged?

After doing all that work, the battle is not yet won. The third piece in the puzzle is Retention. Once you have grabbed the attention and engaged them with your message, you must repeat this a few times before they buy from you. Traditionally, it use to take a minimum of 7 contacts for someone to buy your product or service. This number is more like 12 or 15 now a days depending upon the market you are in. The problem is most businesses give up after the 2nd or 3rd contact with their prospective audience and then they are back to square one.

If you would like to know about how you can use various digital strategies to grow your business, give me a call and we can discuss it over a¬ coffee.

Prepare your business to stand out from the crowd. Learn to catch attention of your audience. The more attention you get, the richer your business will get. Good thing is, not many people are doing it. So this is the time. Don’t wait. Be awesome!

 

 

digital strategy canberra

Results driven digital strategies, Canberra

Direction is so much more important than speed – many people are going nowhere fast. Many business owners fail to really look at the strategic direction of their business on a regular basis. With time and pressure of running a small business, goals often become blurry. Thinking strategically, takes time and patience – which is often the last thing a business owner has. In no time, business starts heading in the not-so-right direction. It becomes like a car with the misaligned wheels, you put all your energy into holding the wheels straight. Without thinking holistically & strategically, you change one of the wheels to a wrong size one; either too big or too small. This happens more often in the business than you think. Continue reading Results driven digital strategies, Canberra

 

 

maximising conversions online

Maximising conversions online

Gone are the days when you could simply rely on advertisement campaigns alone to generate sales. The sales process has become much more complex now and your website plays a critical role in it.

In the old times, you would come up with a package deal, run a TV, Radio or Print ad and generate traffic to the website and hope that some of it converts. Some obviously buy, but what happens to those who don’t? The problem is that a lot of resources and efforts are wasted in generating traffic and not enough in engaging visitors or building relationships. This can make the cost of acquiring new customer very high. Continue reading Maximising conversions online

 

Web design trends 2015

5 easy ways to improve your website in 2015

I trust that you have settled in to a refreshed rhythm of life after a nice Christmas break. I also hope you have written down some exciting goals for this year. If ‘growing business online’ is one of them, I can help. Here are the 5 easy ways to improve your website this year.

1) Create curiosity and interest

Use simple and powerful words and images to create interest about your core service or products in the first 8 seconds on your home page. Sliders can sometimes distract users. Make sure your primary message is conveyed without any interruption. Similarly, the description should resonate with your target market and inspire them to take action. Continue reading 5 easy ways to improve your website in 2015

 

inbound marketing automation

How to improve sales via inbound marketing

Just because someone visits your website doesn’t mean they are ready to buy. Your sales life cycle will vary depending upon the nature
of your business. However, one thing is evident in the recent times; the old style of advertising is just not working anymore. Customers now-a-days do their research before they buy. It is no longer about ‘bombarding people with heaps of advertising and they will buy’ idea. There are just too many options out there and customers are becoming an expert in ignoring you. Simply put, the old style sales model is broken. So, what’s the alternative?

Continue reading How to improve sales via inbound marketing

 

digital economy

5 must–have productivity apps

Nearly every small business owner can benefit from using various mobile and web applications to improve productivity, save costs and make life easy for themselves.

Try out the following apps to make a difference in your business today. Most of these apps are free to use with limited features, so you can try before you buy.

File sharing and storage

Dropbox, Copy and Hightail are excellent cloud storage and file sharing facilities. Files are securely accessible from any device. It’s a great way to keep a backup of files on the cloud. ‘Copy’ and ‘Hightail’ offer similar product at a better price, but try them out and see which ones you like.

Bookmarking and notekeepers

Evernote is a clean, beautiful note-keeping app and a great way to share know-how within any organisation. It allows users to share ideas and create to-dos list etc. The best thing about Evernote is that it allows you to keep personal and business notes separate but you only have to go to one app for everything.

Pocket is another brilliant bookmarking app. Whenever you find a great article, video or image, use this app to keep it on file and access from anywhere.

Projects/task management

Trello is a very simple and easy to use app. You can create projects/ boards, set deadlines, gather ideas and opinions, assign tasks, track progress, maintain history and collaborate with other team members. Give it a go, it’s good.

Infographics

Infographics have become a popular way to tell a story. It’s a great way to illustrate complex pieces of information. A well designed infographic can gain popularity much faster than an article. Using interesting infographics, you can tell a story or make an argument. It is easy to get user’s attention, it’s quick to read through and users are more likely to share it. Try Visual.ly, Easel.ly or infogr.am.

Newsfeed readers

In today’s world, every business person needs to keep themselves up to date with the latest news and trends in the industry. THere are the two apps that can help you organise the information beautifully; Flipboard and Feedly. You can search and subscribe to magazines of your interest and your own social media feeds. Personally, I love using Flipboard, my day starts with this, but its only available on tablet and mobile devices. Feedly on the other hand can be accessed via desktop ¬also.

If you are looking to improve your productivity and reduce costs, try our free 1 hour consultation to get started.

 

Are you running out of time?

Below is a great infographic I have come across. It’s based on the US population, but I don’t think it will differ much here in Australia.

It made me think…

how much time do we really have?

time left in life?
How much time we have?

Use your time well… Do what you love!

It’s the only way to be…

🙂