Category Archives: Digital Strategy

 

7 Steps to SEO

The process of tweaking a website to help it attain better organic ranking on the search engines is known as ‘Search Engine Optimisation’ and is commonly referred to as ‘SEO’. Here is a quick 7 point checklist to help you with basic SEO:
1. Formulate a digital strategy for your business. Analyse and choose your keywords accordingly. Be careful, what you think people are searching for and what people are actually searching for could be two different things.
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digital economy

Your business and digital economy

The way we did business 25 years ago is very different to today, and to what it will be in the next 25 years. The world and the economic landscapes are changing fast. Many of the traditional ways are no longer applicable. To put it simply, digital economy is based on the online trades and consumption of goods and services over internet. Let us analyse a few numbers on this. About 94% of Australians have access to internet and about 10 million Australians purchased something online last year. Australian eCommerce could reach about $39 billion this year. It comes to around $3500 per person online every year, which is only a fraction of our yearly earnings. This number is only going to grow as infrastructures improve. The question is, how is it affecting your business today and what is your strategy for the future?
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inspired canberra

Take the time to be inspired!

I love Canberra. I moved here about 13 years ago and believe Canberra businesses have a lot of potential. I would love to share something that inspired me recently.

As business owners, we all get busy with our day to day running of the business and lose focus from the bigger picture. Last few months, I was thinking deeply about ways to expand the business and get higher satisfaction as an entrepreneur. So, I took nearly the whole week off to attend this highly inspirational National Achievers Congress in Sydney with my wife. It had some eminent speakers such as Donald Trump, Anthony Robbins, Robert Kiyosaki and many others. It was an amazing experience.
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Ecommerce $50 billion online – are you up for it?

There’s a lot of money to be made in the world of e-commerce. But don’t forget that you can also save your business a lot of money by using simple web technologies.

Australia traded about $50 billion online in 2010 and is expected to grow to $70 billion by 2015 according to a recent report. Things are moving fast in the online and mobile world.

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Google+ You – will you click?

In an effort to get a bigger piece of the Social Media pie, Google announced a new service called Google Plus. Apparently, popularity of facebook has now started to hurt Google a little and with the failure of Google Buzz which was launched in early 2010, it seems that Google is now getting desperate. ‘Buzz’ wasn’t the only failure of the search giant. Google placed a lot of hope on ‘Orkut’ few years back, but it failed. Google also tried to buy facebook, but the offer was turned down by facebook.

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Keeping pace with WWW in 2011

Let me introduce the elephant in the room. Last year Australia’s internet users grew to more than 17 million and approximately 9.5 million Facebook users. Eighty per cent of Australians are now using the Internet. More often than not, customers will check out your website before they do any business with you. But, when it comes to improving websites, we don’t always know where to start or what to fix. So, let me share my three golden rules for websites.

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Website basics – where to start?

If you don’t have a website and would like to know where to start, here’s how to start a website.

1. Domain name
First, you need a domain name for your website. This is just like registering a name for the internet. For example ‘www.yourbusinessname.com.au’. To register an Australian domain name for your business, you need to have a business name or company registered. If you have selected a website development company, then they should be able to organise this for you.
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